As an 18-year-old, I moved from a forgotten town in Israel to The Netherlands, my place of birth, all on my own. I grew up in nature, in a rural village with 16 families – all artists. But as I was dreaming of being a famous musician, I got fascinated by the city of Amsterdam. Most of my youth was dedicated to music. I was planning my career during class and often skipped opportunities to hang out with friends to work on my music. 

Less than a month after finishing school, I packed my stuff and moved to Amsterdam on a mission to enter the music scene. I had forgotten every word of Dutch that I spoke when I left for Israel ten years ago. And I quickly learned that competition was fierce. Everyone in Amsterdam seemed to be in music. 

While almost running out of money, I came to the conclusion that I had nothing unique to offer as a musician in Amsterdam. I had to create a brand. I needed good photos of myself.  So, I bought my very first camera and started shooting. 

But by creating my personal brand, I realised I was not the only one in the industry who could benefit from eye-catching images for branding. The scene had so much more need for good photos than for more musicians. After six months of spending every free minute I had on photography, I fell in love with the craft. I managed to quit my job and became a full-time music photographer! 

Now, I help others share their talent, stories, and ideas with the world, all through the lens of my camera.