Cold Outreach Email (Corporate/Brand Work)
Subject: Quick question about your [upcoming project/brand content]
Hi [Name],
I came across [Company Name] and was really impressed by [specific detail about their work/recent project]. I specialize in creating [type of photography] for brands like yours, and I’d love to explore if there’s a fit.
I’ve worked with [similar companies/industries] to create content that [specific result: drives engagement, converts, tells their story]. I’d be happy to share some examples or ideas specific to [their business/industry].
Would you be open to a quick 15-minute call next week?
Best,
[Your Name]
Cold Outreach Email (Corporate Events)
Subject: Event photography for [Company Name]
Hi [Name],
I saw that [Company] hosts [type of events], and I wanted to reach out. I specialize in event photography for corporate clients and have worked with companies like [examples].
I’d love to learn more about your upcoming events and see if I can help you capture them in a way that serves your brand and your attendees.
Here’s a link to my portfolio: [link]
Would you be available for a brief call this week?
Thanks,
[Your Name]
Warm Outreach to Past Clients
Subject: Checking in + new offer
Hey [Name]!
Hope you’re doing well! I was thinking about our shoot from [time period] and wanted to check in. How did those photos work out for you?
I’m now offering [new service] and thought it might be a great fit for [their business/need]. Would love to catch up and see if there’s anything I can help with.
Let me know if you’re free for a quick call!
Best,
[Your Name]
Wedding Inquiry Response (Email)
Subject: Re: Wedding Photography Inquiry
Hi [Name]!
Congratulations on your engagement! I’d love to hear more about your wedding and see if we’re a good fit.
Before we talk pricing, I’d like to understand your vision, your story, and what’s most important to you about your wedding photos. Every couple is different, and I want to make sure I can deliver exactly what you’re looking for.
Are you available for a quick call this week? I’ll walk you through my process, share some examples, and we can discuss how I can best serve you.
Looking forward to connecting!
Best,
[Your Name]
Handling “Just Tell Me the Price”
The Wrong Response: “My packages start at $X.”
The Right Response:
“I totally understand you want to know pricing! I offer custom packages based on each couple’s needs, so I’d love to hop on a quick call to understand your vision first. That way, I can give you an accurate quote and make sure we’re the right fit. Would [day/time] work for you?”
Door-to-Door / Walk-In Script
Method 1: Value-First Approach
“Hi! I’m [Name], a local photographer. I was in the area and wanted to introduce myself. I specialize in [type of photography] and work with a lot of businesses like yours. I’d love to leave you my card in case you ever need professional photos for your website, social media, or marketing. No pressure , just wanted to connect!”
Method 2: Offer a Free Sample
“Hi! I’m [Name], a photographer based in [area]. I’m building my portfolio and offering a free mini-shoot for local businesses. I’d love to take some photos of your space/products and give them to you for free. All I ask is that I can use them in my portfolio. Interested?”
The Community Post (WhatsApp / Facebook Groups)
Template That Got 20+ DMs:
“Hey everyone! I’m a [type] photographer based in [location], and I’m looking to work with [number] more clients this [month/quarter]. I specialize in [specific niche] and have worked with [types of clients].
If you or anyone you know is looking for [service], I’d love to connect. Drop a comment or send me a DM and I’ll share my portfolio!
Thanks for reading 🙏”
Ready to Close More Clients?
These scripts are a starting point, but the real magic happens when you understand the psychology behind high-ticket sales. (See: Two Islands sales framework.) (See: Instagram DM scripts for photographers.) (See: AI prompts for sales calls.) If you want to learn the complete system for selling photography services with confidence (without feeling pushy), check out my free Sales course.
Free Sales Course: /sales/
Or book a free strategy call and let’s build your sales system together: https://www.sameyeam.info/call/
Related Resources
Read Sam’s Client Case Studies
See What You Get Working With Sam
Related: Sales call script | Handle price objections | Pricing packages