See the real changes. Recording setups, content, offers and websites. Drag the line on each picture to compare.
Eva Hooft · A timeline of the evidence
Eva’s Instagram, over time.
Our work began in December 2024, with later projects and support. This is how Eva’s account changed over time; the chart does not isolate the effect of our work.
How to read the lines: July 2025 = 1× for each colour. 2× means twice that metric’s July value. The amounts above show the actual counts.
Dots are recorded observations. Dotted lines bridge unmeasured intervals; they do not show the actual path between readings. The first follower screenshot is two days after work began. July’s follower reference is the 10 July reading.
Post metrics are lifetime totals captured on 29 September 2026, shown as the median per video published in each month. They are not views, likes or comments received during that month. Older posts have had more time to accumulate activity. The 1,200-post sample is incomplete; missing counts are excluded, and June 2025 and September 2026 are partial months. Saves and shares are unavailable.
A 2-hour interview became more than 30 posts. The comparisons show the first post, the Instagram profile and the recording frame before and after the work.
Eva Hooft
Our first post togetherThe earlier post beside the first post from the new content setup.
BeforeAfter
Account before and afterThe Instagram profile before and after the content work.
BeforeAfter
Recording frame before and afterThe matching reel frames. The after frame visibly shows 16.5K likes, 23.1K comments and 6,318 shares.
BeforeAfter
The supporting proof
Recording studio
From a phone by the window to a real recording set
Justin teaches people how to invest in short-term rentals. He had the knowledge and a good camera, but his videos were shot on his phone or in front of a flat backdrop. I helped him set up the studio he films in now.
Justin Thompson
Same topic, new setA tax video shot on his phone by a window, then the same topic in the studio.
BeforeAfter
The backdropA blue foam virtual background, then the brick studio and a proper microphone.
BeforeAfter
The lightA dark office backdrop, then warm studio light behind him.
BeforeAfter
His family films there too
His daughter filmed her Girl Scout cookie video in the same studio.
The first post we made together reached 18K views and 92 comments organically. His earlier posts were around 1K views with little or no comment activity.
William Brown
First comparisonA post before the content work beside a later post.
BeforeAfter
Second comparisonA second before and after from William's Instagram.
BeforeAfter
Third comparisonA third before and after from the same content work.
BeforeAfter
From his old YouTube setup to a studio at home
We turned his living room into a set, then filmed a podcast there.
↔BeforeAfter
Drag to compare.
The podcast
The podcast we filmed together
Recording studio
A recording room built for repeatable content
I helped him redesign his recording studio, including the wall colours and lighting. I also helped choose the screen and recording setup.
Lorenzo Corrado
Lorenzo's studioThe recording space before and after the studio redesign.
BeforeAfter
Recording studio
A permanent setup instead of rebuilding every time
Mitchell used to dislike making content and depended on rented podcast studios. I built him a permanent setup so recording became easier to repeat.
Mitchell Weijerman
Mitchell's studioThe temporary recording setup beside the permanent studio.
BeforeAfter
More context
On camera
A warmer frame on camera
Same person, new frame. A bare wall and a wardrobe behind him before, then warm wall lights and plants.
Idan Kirshner
Idan's camera frameHis video call frame before, beside the reworked background.
BeforeAfter
Max Tornow: studio & podcast
A recording setup we worked on together, and our full podcast conversation.
Jakob works with successful entrepreneurs. Our work focused on his positioning, offer, website and the questions behind the business he wanted to build.
In his testimonial, he says the website work alone likely repaid the first session, that his voice was captured well, and that the process forced him to ask harder questions.
He also replaced his webcam with a proper camera and lighting for his recording setup, a practical upgrade he describes in the recorded testimonial.
Jakob Schulze, hypnosis coach
Offer and website
A clearer digital offer for a dog concierge
Jackeline had run dog training and boarding from her home near New York for 10 years. Her strongest package sold for $1,200 while much of the real work between sessions was not priced into the offer.
We turned it into one clear thing a client could buy and built the website live on our calls, in her own words. About a month in, she closed a client at $4,000.
"I probably made my money back on the first session just with the work that you did on the website. You captured my voice very well, and you asked hard questions that I needed to ask myself." Jackeline Franco, Dog Friendly Living
A busy implant teacher. We cut a Technique Reel from footage he already had, posted it live, and connected comments to a keyword DM. The next day he wrote First sale. On 1 February he confirmed it was one client.
Implant teacher
The post that produced the saleA January 2025 course poster with 14 likes, beside the Technique Reel with 119 likes and 80 comments.
BeforeAfter
The next evening
Reputation case
One reel. Then attack comments fell from 1 in 7 to 1 in 70.
When the headlines hit, I helped plan and make one 90-second reel for him. Then I counted the attack comments under his posts, before and after.
Well-known public figure. Name withheld.
Before1 in 7
comments under his posts was an attack, in the week the headlines hit.
Read one by one, from about 450 comments still visible today.
After1 in 70
comments under his posts was an attack, in the month after the reel.
Read one by one, from about 1,080 comments still visible today.
What happened
Hour 0
The reel goes up
Posted while the headlines were still fresh. It opened on the headlines themselves. The reel told the short version, and the full story sat behind the bio link.
Minute 41
Shared to his own Story
He pointed his audience straight at the reel.
Day 2
250,047 views
3.4K likes, 755 comments and 299 saves. About 10 times the account's normal reel.
Growth isn't only more views. Sometimes the job is protecting the name you already built.
Limits
No name, handle, face, field, country or date appears here, and there is no picture of him or anyone close to him.
This page is about a comment section. It takes no side on the headlines and repeats nothing from them.
The views, likes, comments and saves come from the reel's own insights screen, photographed on day 2. That is a day 2 count, not a final one.
Deleted or hidden comments cannot be counted, and only clear attacks were. Both numbers may be low.
The drop came after the reel. It is not proof the reel caused it, because the news cycle was cooling too.
One case. Not a promise that a post can repair a reputation.
From an at-home Reel to the podcast setupDrag to compare Krista’s earlier Reel with the podcast content we made together.
BeforeAfter
Krista Westervoort · Build Your Balance
20k from business coaching so far.
Krista already ran a lifestyle coaching business. During our work together, she expanded into business coaching. On 7 October 2026, she reported 20k in revenue from that part of her business.
She had also built a course from her coaching approach, with the aim of bringing in another coach, and recorded a lifestyle podcast with Melina. In her update, she credited our work together for these developments.
Client-reported revenue to date, not a monthly figure. Her message did not specify the currency or reporting period. These are her results; our work was one contribution.
Screenshots supplied 7 October 2026. Counts are shown as captured for these two posts.
More real changes
More transformations
Real change
$46,000 in 1 month
Hey! So I wanted to share my experience working with Sam... I honestly wasn't sure about investing in another coach. I'd already spent over $100K on coaches and programs, and while I was doing okay in my business, I was stuck at this plateau.
Read the full result
Hey! So I wanted to share my experience working with Sam... I honestly wasn't sure about investing in another coach. I'd already spent over $100K on coaches and programs, and while I was doing okay in my business, I was stuck at this plateau. What got me curious was seeing the transformation in my friend Eva's content. When I asked her what changed, she mentioned Sam. His approach to blending tech and strategy was completely different from the other spiritual business coaches I'd worked with. Working with Sam was... different. He's super tech-forward while I'm more in my spiritual zone. But that's exactly what I needed: someone who thinks totally differently than me. The first thing we did was upgrade my camera setup, which sounds simple, but immediately improved my content quality. The coolest part was the AI tool he built. Before working with Sam, I had no idea how to use AI for my business. Now I use it for content ideas, sales scripts, even analyzing my DMs to see what's working. Last month, I hit $46K in sales and booked 23 sales calls: way more than my usual 14-16. And this was while I was feeling completely burnt out and overwhelmed! Instagram: @ reginaosilva
Real change
8,000 Followers from her first post
@ maartjenelissen is an entrepreneur who built one of the biggest food events and communities across Europe. Busy mom, always on the move. Social media was slow and draining for her.
Read the full result
@ maartjenelissen is an entrepreneur who built one of the biggest food events and communities across Europe. Busy mom, always on the move. Social media was slow and draining for her. I built a new content concept with her: authentic, real, showing her world, connecting her to entrepreneurs, and highlighting her city. I helped her set up a system, decide what to outsource, and taught her AI editing tools so she could post without wasting time or depending on anyone. She launched a new account. First post: 180,000 views and 8 ,000 followers . She'd never seen organic reach like that she used to spend thousands on ads for half this attention. Her new Instagram - https://www.instagram.com/lievestad_
Real change
$5K to $19K: Same Offer, Better Leads
Client was a coach charging $5,000 for 1-on-1 sessions. Fully booked. The Problem: Selling to people who thought $5K was "expensive." Every sale was a negotiation.
Read the full result
Client was a coach charging $5,000 for 1-on-1 sessions. Fully booked. The Problem: Selling to people who thought $5K was "expensive." Every sale was a negotiation. What Changed: - Raised price to $10K - Upgraded her personal brand (Instagram/website) to look luxury - Taught her the personalized sales strategy - Got her in front of clients who see $10K as an investment The Result: First month at $10K: Second month: some paid $19K upfront for 6 months. Same coaching. Same delivery. Different buyers. Some clients prefer to stay anonymous so I can't share their names.
Real change
From $0 To $80K in sales
Olivia sold $80k in 2 or 3 months from only 2 or 3 calls with Sam. She never did sales before that.
Real change
Photographer makes $30,000 in Sales in 2 days
I did a call where I practiced her sales. I role-played, I listened to how she sells, gave honest feedback from a prospect's perspective, and showed her how I would sell in her shoes. Then I wrote a complete sales script as an example.
Read the full result
I did a call where I practiced her sales. I role-played, I listened to how she sells, gave honest feedback from a prospect's perspective, and showed her how I would sell in her shoes. Then I wrote a complete sales script as an example. Two days later, I got this text. Each photoshoot is between $2,000 to $4,000 10 x ~$3,000 = $30,000
Real change
From Undervalued to Fully Booked
Dear Sam! Like everyone else, I am wrapping up my year. And my 2025 summary would not be complete without saying this out loud. The best decision I made was meeting you for a short mentoring process in the last quarter of 2025!
Read the full result
Dear Sam! Like everyone else, I am wrapping up my year. And my 2025 summary would not be complete without saying this out loud. The best decision I made was meeting you for a short mentoring process in the last quarter of 2025! We actually met only once for a work session. Just a few hours. Yet my entire state of mind shifted. Completely. You took me to a new place. One that was unfamiliar to me and that I am genuinely excited to keep exploring. Officially, this quarter outperformed all the ones before it: I significantly increased my profit per session. In the last two months of the year, my calendar was fully booked. My activity level grew by a factor of four compared to before. And I did all of this while working full time in a different profession. I understood that the product is me. I learned how to speak to clients. I managed to convert every lead into a sale at meaningful and rewarding prices. Prices that many of my peers only dream of asking for, because they still see themselves as beginner photographers and feel embarrassed to charge. I have not even finished your course yet. Still, the AI tool you built for me is my best friend - I use every single day. He already know me, speaks my language, helps me build proposals, write outreach messages, and close sales consistently. So what is left to say, other than to keep recommending you to every photographer I meet? I wish you continued success spreading your magic into 2026 and beyond. With gratitude and love, Yafit https://www.instagram.com/yafitik
Real change
From 2k views to 46k views from 1 quick tip
Julia used to work with me as a videographer, in one of our meetings i gave her a new idea on what she could post and it got 46k views.
Real change
$7K a month from Mexico
Part of a coaching call, when Maileen shares that she made her best month ever in Mexico: $7,000 in 1 month. after buying the course. Instagram @maimedinaa
Real change
A clearer offer that landed a dream client
Sacha struggled with sales calls and offer clarity. After working together for one month, she landed a huge YouTuber as a client. I built her offer, structured her sales pitch, and practiced until she could handle objections naturally.
Read the full result
Sacha struggled with sales calls and offer clarity. After working together for one month, she landed a huge YouTuber as a client. I built her offer, structured her sales pitch, and practiced until she could handle objections naturally. This is what changed.
Real change
From Compared on price To Unique
She was a photographer from New Zealand, mostly shooting events and getting paid low because people compared her on price, not value. I built her offer around what she loved, multi-day hikes with her dog.
Read the full result
She was a photographer from New Zealand, mostly shooting events and getting paid low because people compared her on price, not value. I built her offer around what she loved, multi-day hikes with her dog. Now, she offers couples visiting New Zealand a few days in the mountains: documenting their trip, bringing beautiful outfits, her dog, and showing them the best spots to eat and sleep. No one else does this, so she can't be compared on price anymore.
Real change
From $0 to EUR 2,000 Per Session Working With Celebrity Clients
Alize had 0 content creation experience when we started. No connections. No equipment. Thought you needed to be "born with it" or spend years studying.
Read the full result
Alize had 0 content creation experience when we started. No connections. No equipment. Thought you needed to be "born with it" or spend years studying. I taught her three things: to How to get premium clients to How to create content they'll pay for to How to raise prices without resistance Within months: EUR 2,000 before taxes for 2.5 hours of work (about $2,150 USD). Now she tours the French Alps with the same celebrities she used to watch online. Stays in luxury hotels. Creates content seen by millions.
Real change
From almost quitting to her dream studio
Mery and I started working together because she almost gave up on her passion of creating content, i thought her how to take that passion and build a business from it that people value, now she opened her own dream studio.
Real change
$200 To $10K Per Sale in 1 month
Vincent went from $200 to $10,000 per project in 1 month while having a full time job. He made $15,000 that month.
Real change
From $25k to $60k / month in 60 days
Real change
He almost gave up to 4 figure deals
4 years ago Eddie messaged me saying he couldn't attract his audience and was close to shutting his studio. He felt no different from any other photographer out there. We jumped on a call. I offered to help.
Read the full result
4 years ago Eddie messaged me saying he couldn't attract his audience and was close to shutting his studio. He felt no different from any other photographer out there. We jumped on a call. I offered to help. I rebuilt everything, his Instagram, his website, his funnel. A few months later he closed his first 5 figure stretch, raised his prices to 4 figures, and landed 9 new clients from a $100 ad. We became good friends. I visited him in Singapore, he showed me the studio he built, and how far his photography skill had gone. Instagram: @eddielimtphoto
Real change
EUR 40,000 a month as a photographer & videographer
Patrizio & Domagoj Story
Real change
Anonymous client outcomes
From students that prefer to stay anonymous
Results vary. I give the strategy and systems, plus my guidance. Clients do the work, and I do not claim responsibility for outcomes they created themselves.
Verified on Google
5.0 from 61 reviews
"Sam helped me close 80K in 3 months after starting from 0. He coached me in sales and we only had 2 coaching calls."
Olivia Auffarth
"What I value about Sam is that he does not get pulled into the noise of the day. He pushes me back to the structure, asks the questions I was not asking myself, and gives honest feedback even when it is uncomfortable."
Krista Westervoort
"He built me a website with AI in 5 minutes and it is the best website I have ever seen. He also helped me with my social media, and because of that I got clients from Instagram."
Hanna Schneider
"I was impressed how Sam quickly grew his Instagram audience by over 100K in a few weeks, and now he is able to help entrepreneurs do the same."