Your production department
However much you need. Whenever you need it.
For businesses already producing, already paying people to do it, and already out of hands. How much you could publish used to be capped by how many people you could hire. That cap moved.
More raw material than hands
The bottleneck is rarely ideas and it is rarely budget.
The footage is already sitting there. The calls are recorded, the talks are filmed, the interviews are done.
There are only so many hands, so the work gets rationed. You publish what one editor can get through in a week and the rest sits on a drive earning nothing.
Hiring your way out of that means carrying the salary through the quiet months too.
Almost nobody ships version 15
Which is the whole reason this is worth buying.
For a hundred years the amount of work a company could put out was capped by how many people it could pay. Every extra video, every extra page, every extra attempt was another salary or another invoice.
So version 2 is where the money runs out, and nobody ever finds out whether version 15 was better.
What moved is the price of an attempt, not the price of a person. Businesses that have repriced around that now publish at a volume their own payroll could never have carried. The ones that have not are quietly being out-published by companies a fraction of their size.
What a department made of people runs
Public wage data, so you can check it without asking me.
| Role | Median a year | Top of band |
|---|---|---|
| Film and video editor | $66,600 | $154,480 |
| Technical writer | $80,050 | $129,440 |
US Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2023 release.
Two people, one to cut and one to write, is about $147,000 in base salary before you have paid for benefits, software, a studio or anyone to manage them. Every year. Whether the volume shows up that month or not.
A department that is not made of people carries nothing between the busy weeks. That is the trade, and it is the only honest reason this is worth more than one freelancer.
166
finished videos in 90 days
Counted off my own machine, one lane, running alongside everything else.
An editor bills for every attempt, so an agency ships version 2 and calls it done. Version 15 would have cost them 2 weeks of salary. Here it costs electricity.
Speed is what a freelancer sells, and a freelancer is cheaper than me. What you get here is the version that only exists because the ones before it were thrown away.
This is already running
Not a plan. A thing that has been posting for months.
Around 4,500 posts published and tracked across platforms. Around 450 pieces published on client accounts during their paid work.
An account I run has been posting 3 to 5 times a day, on its own, for months. Nobody approves each one. The rules were written once at the start and the gate holds them every time.
My own audience of 140,000+ was built organically with no ads behind it, which is where all of this got tested before anyone else paid for it.
Nobody reviews a thousand videos
Not you and not me.
The review is not a job somebody does at the end. It is the gate, and it runs on every single file before a person ever sees one.
Taste lock
Once, at the start. You mark up a small sample, and that markup becomes the rules every file gets held to from then on.
Source
You hand over the raw material by an agreed date. Nothing gets built from an empty drive.
Production
Every render is scored against your rules. Anything under the bar is deleted before a person ever looks at it.
Sample check
You look at 20 out of a batch, never the whole batch. Anything odd reaches you as an exception.
Publishing
Where a platform has an open door, the work posts and schedules itself. Where it does not, that setup is quoted separately and done by a person once.
The first batch gets built before a card is charged
You see finished work, in your brand, at a size we agree up front, before any money moves.
- One defined type of work. Not “content”, a named thing.
- A first batch is a named number of pieces, agreed in writing. It is a batch, not a month.
- Your raw material, handed over by an agreed date.
- One hour marking up the sample, so the rules are yours and not mine.
Every one of those is something you would have to do anyway for this to work. If the first batch is not right, it gets rebuilt or we stop.
Tell me what you are producing now
And what you wish you were producing instead.
If the volume is not there yet I will tell you that, and you can keep your money.