MAKE YOUR OWN PRESETS
One evening, and the look is yours.
Buying presets works right up until everyone owns the same ones. Then every photo looks the same and nobody remembers who took it. This is the part nobody would explain to me: how the RGB tone curve actually works, and how to build a look out of it that belongs to you. About an hour and you have made your first one.
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THE RGB CURVE
This one small panel is where a look is really made. Most cheap presets never touch it, which is why they fall apart on the very next photo.
COLOUR BY COLOUR
You take a photo you love, pull the colours out of it, and rebuild them yourself. Then you save that as your own preset and use it forever.
WATCH AND COPY
It is recorded on my own screen. You open Lightroom next to it, follow along, and pause whenever you need to.
WHAT YOU LEARN
How the RGB curve works
The one panel that holds a look together, explained from zero. No theory you cannot use.
Find the look you actually like
How to work out what you are drawn to, instead of copying whoever is popular this year.
Rebuild a look you love
Take a photo you admire, read its curve, rebuild it, and save it as your preset.
Make it work on every photo
Why cheap presets break on the next picture, and how to build one that does not.
Make LUTs for video
The same look for your clips, so your photos and your video finally match.
Black and white that looks rich
Not grey and flat. The way to make it deep.
My full edit, start to end
You watch me take one raw file all the way to finished, with nothing skipped.
Sell your own presets
Once the look is yours, you own it. You can sell it the way I sell mine.
WHY I EVEN LEARNED THIS
Buying presets helped me grow at the start. Then more and more photographers bought the same ones, our photos started looking alike, and clients stopped caring who took them.
I spent years asking about the tone curve. Nobody wanted to say. Even the people I had bought presets from kept it to themselves, so in the end I worked it out on my own. Now my clients pick me for the look, and they pay more for it. So I would rather just teach it.
MADE WITH MY OWN PRESETS
Every one of these uses a preset I built myself, with the method in this course.
