How I Get Clients

High-Budget Photography Clients Values

1. Status – Does working with you make them look good? They want to show off their connection with a top-tier photographer. Examples: “This is the best/most expensive photographer in town” or “This photographer’s work was featured in Vogue.”

2. Time and Energy Savings – They value efficiency. How much of their workload can you take on? Can you manage logistics, styling, or even event planning? Example: You handle everything from booking locations to final edits.

3. Confidence and Leadership – They expect you to lead with confidence. Are you decisive and professional? They want someone who can take charge and make creative decisions. Example: Directing a shoot with clear instructions and a calm demeanor.

4. Speed – How fast can you communicate and deliver? They appreciate quick responses and timely results. Example: Delivering edited photos the next day or on location so they can be shared on social media. 

5. A Story – They love a good story about their photographer. It adds to their experience and makes it memorable. Example: “I chose this photographer because he left his corporate job to pursue his passion.” or “His wedding photos were terrible so he decided to become a photographer” or “I met in in the supermarket haha”

6. Trust – They need to trust you completely. Recommendations, reviews, and reliable backup methods are crucial. Example: Having multiple backups for photos and strong client testimonials.

7. Experiences – They want memorable, unique experiences. This includes the shoot itself and any interactions. Example: Offering a themed photo shoot or destination sessions.

8. Feeling Taken Care Of – They want to feel pampered and well-cared for. Are you attentive to their needs and details? Example: Providing refreshments during shoots, personalized thank-you notes.

9. Exclusivity – They love exclusive services. Offering something they can’t get elsewhere makes them feel special. Example: Limited edition prints or custom photo albums.

10. Customization – Tailoring your services to their preferences and styles is key. They want a unique, personalized experience. Example: Customizing shoot themes based on their interests.

11. Passion – Showing enthusiasm for your work resonates with them. They appreciate your dedication and passion. Example: Sharing behind-the-scenes moments that highlight your love for photography.

12. Identity – They want their photos to reflect their personal or brand identity. Understanding and incorporating their style is important. Example: Designing shoots around their unique themes, like a vintage style or a specific color palette or Pokemon theme. 

13. Attention to Small Details – In luxury markets, small details are the most memorable. Examples: handshake, small photo prints in a custom frame, flowers in your suit, showing up before time, researching info about them, noticing their small details, Handwritten thank-you notes, remembering their preferences, and adding small touches like flowers or personalized props during the shoot.

Low-Budget Photography Clients Values

1. Price – Affordability is the most critical factor. They need services that fit within their budget. Example: Offering tiered pricing options to cater to different budget levels.

2. Good Deals – They look for value and the best deal available. Discounts, package deals, and transparent pricing are key. Example: “Book a family session and get 20% off your next session.”

3. Basic Quality and Reliability – They expect decent quality and reliability for their money. Consistent results are important. Example: Clear examples of your work that show consistent quality across different shoots.

4. Flexibility – Flexibility in services, scheduling, and payment options is highly valued. Being adaptable to their needs is a plus. Example: Offering weekend shoots or installment payment plans.

5. Practicality and Simplicity – Straightforward, no-frills services that meet their basic needs are preferred. Example: Basic packages with essential services like one-hour sessions and a set number of edited photos.

6. Identity and Personal Connection – They still want their photos to capture their identity and personal stories. Example: Taking the time to understand their story and reflecting it in their photos, even on a budget.

7. Confidence in Value – They need to feel they are getting good value for their money. Clear communication and demonstrable results help build this confidence. Example: Offering a satisfaction guarantee or showing before-and-after examples.

1. 1. Google Maps: it takes 5 min to add your business to Google Maps and people often love finding someone near them, google maps is also a great and easy way for people who don’t know where to look, they already find their barbers, restaurants there + its one of the most trusted ways because anyone can leave a bad review there and people love knowing really if other people were happy with you. Having positive Google reviews in my opinion is one of the most important things to have as a business, i always search based on top reviews and how close they are to me. I found out that spending the time to update my photos there is totally worth it. The best time to ask for reviews is just after they get their photos and the emotions are high. 
   2. Through other businesses: look for who your clients already work with anyway, venues, florists, event planners, and wedding dress designers. Find them (Google Maps), contact them with something you love about their values (quality, attention to detail, style) that you have similar values but you are just starting out for example, and you would love to get to know them and help them for free with, photos, portraits, product photos, videos, social media, anyway you can. The aim is to gain their trust and make them like you so they will want to work with you and will recommend you when the opportunity comes. – Another great way is to get them clients: ever noticed that it’s easier to advise others than to yourself? Because we have to make emotions about what we do and we overthink it? so how much easier is it to get other people’s advice or to know how to get other people’s clients, that’s exactly what we want to do. When we get others what they want the most, they will naturally try to help us as well, they might offer you to work on the same project or they will go out of their way to give you projects themselves. 
   3. Cold Outreach: emailing or messaging people who don’t know you, most people do this on a quantity basis, so I found out that it’s much easier and makes more sense to stand out on a quantity outreach, so most people send messages like “hi I saw that you hire photographers for your events, id love to help.” They probably get many of those messages. Instead here is how I like to reach out: “Hi, I saw you are also going to [Event]. I will be there as well to take photos & videos of some companies. I saw on your website how the founder discovered your product by having the problem himself, actually have a big idea on how to tell and show that in your brand story on a deeper level with photos & videos, which will make people connect on a deeper level with your business and that also means more sales, I’d be happy to share that idea and also take those photos & videos for you while I’m at the event if I will still have time. Here is what I do – https://www.sameyeam.info/events And what you can get – https://www.sameyeam.info/incl Would love to hear what you think. Sam [Phone Number]” Now they actually can know exactly what value they can get from you. Now the more people we send this to the more chances we get to work with new people, and I would also send it everywhere I could, Instagram messages, emails, LinkedIn, and call them. I found out business owners love people who are persistent because it reminds them of themselves and that is also something they look for in people who can help them with their business, but only if they feel like it comes from an intention of actually caring for them and trying to help. Also, I found out that corporations, the people with the most amount of money, often give the task of finding a photographer or even organizing a whole event to an assistant who has never done that before, so they have no idea or time to know where to find a photographer, but they do have money, so they usually look at the easiest places like a quick google search. So reaching out to them might help them a lot actually but we got to build trust quickly so saying things like, “Ah I’ve worked with this other company you know and i got them those photos”, helps a lot. 
   4. Warm outreach: reaching out to people who do know about you, who can be: -old friends, and asking them if they now work somewhere where they hire photographers -past clients, telling them how awesome they are and how much you loved working with them and asking who do they know that is as awesome as they are that is also looking for photographers? The best time to do that is when the emotions are the highest, but any time is better than nothing. – opening a conversation with a new Instagram follower and then speaking about the problem your business solves.  
   5. Organic Content: LinkedIn posts, Instagram, blogs, YouTube, and more. This is my favorite way because every day, you get the chance to go viral and change your life. It speaks to many people, and it can make them reach out to you. The secret to viral content, especially reels, is to make people feel something. The secret to making content that sells is to make people feel understood and like you have the solution. When people feel understood and they like you, they will naturally want to work with you. Here are some examples:
   • A reel of the couple overreacting to watching their wedding photos for the first time (ideally you want it to be at your studio). 
   • Dress up like a bride and show how frustrating it is to see your wedding photographer being lazy and minimal, then show stars in her eyes when she sees you overdelivering and being extra.
   • Educational Posts: show how uncountable it can get to be in front of a camera with a photographer who just says nothing, then show tips and tricks on how to post.
   6. Paid ads: my favorite way to do ads is to go to my Instagram profile insights and find the organic posts that got the most results, like views, engagement, saves, or website clicks. and test them as ads, $20 a day can also do a lot, and as we know some of the best clients don’t have time so they just find photographers at the easiest places, google search ads can be also an amazing place to test it. 
   7. Word of Mouth: I love surprising my clients with extras so they can talk about me. For example:
   • After delivering all the photos, I send a cute print in a beautiful frame (which I spend way too much time finding) and add some dry plants to it. They can put it in their house, which will make them remember me when they see it, and every visitor might see it and ask about it. This gives my clients a great reason to talk about how I surprised them and how I helped them.
   • Another strategy is to be as engaging as possible and create a whole experience. Make their friends want to share their experiences on their stories and tag you. For instance, roll around while taking photos or run around and give that extra energy. I’ve heard many times, “You are the hardest-working photographer I’ve ever seen.”
   • Lastly, create the best content for them so they can share it and tag you. Even if they hired you just for photos, make behind-the-scenes videos and reels for yourself or them. If you make reels for them, it’s a great way to upsell them later for more reels, especially for businesses because it’s more marketing for them. Give them a few for free and then offer to make more for an extra cost.
   8. Physical Locations: Having a physical location where people walk by can be huge for getting clients. This could be your own place or someone else’s. Here’s how to make the most of it: Display beautiful prints inside and on the glass with a clear call to action, like “Book Your Dream Photoshoot Today!” This grabs attention and gets people interested.
      Having a physical location builds trust. When people know where to find you, they feel more secure because you can’t hide if something goes wrong.
      Design the studio to reflect your style and values. For instance, a bohemian-style studio can showcase your taste and creativity. When people see this, they connect with you even before meeting you.
      Use the location for events and workshops. Hosting small photography workshops or meet-and-greets in the studio brings people in and gives them a firsthand experience of your work environment. giving away 1 free portrait can also be a big win for getting clients. 
   9. On Location: It’s crazy how much attention you get when people see you on the streets, at wedding locations, or at events taking photos. Here’s how to make the most of this:
   • When people see you with assistants or a big crew, it creates a powerful impression. Even if you need to fake it till you make it, hiring friends to be light assistants, makeup artists, or directors can make you look professional and in demand. For example, asking friends to help with lighting, makeup, or directing. It creates a wow effect and curiosity and makes people ask for your business card or your Instagram. Even if the extra people aren’t actually helping with the photos, it still looks impressive. It makes you look more professional and desirable. People are more likely to follow you and want to know more about your services when they see this level of operation.
   • Using impressive-looking gear also helps. Big cameras and huge flashes grab attention and make it look expensive. Clients have told me that it feels great to see a huge in front of them.
   • Often when I work at events other event organizers see me and ask if I can help them as well, I found out that when I say that I’m overbooked, their eyes light up and they now want to book me even more, and are willing to pay also more.
   • At weddings or events, I bring my printer and have an assistant edit and print the photos on location. We then give the photos to the guests, who absolutely love it. See Example
   • Another tip is to visit luxurious hotels with your camera. Sit in their restaurant with your camera and laptop outside, you can edit photos so everyone can see them and you can take photos of your friends there, These places have ideal clients who have money and need to invest in their personal brand. 

Terminology to keep in mind

Warm outreach, contacting people who already have knowledge of your business

Cold outreach, contacting people who have never interacted with you

AD, should be simple and clear in nature

HOW PAID ADS WORK

• When you pay for an ad, you interrupt other people’s stream of content
  • Meaning, you don’t need to have the audience you need, you just pay to get your ad there (like rent)
• “Do ads work?” 
  • It’s not about if they work but about how well you can make them work (how much ROI you can get)
• Give us FOUR problems to solve
  • Knowing where to advertise
  • Getting the right audience to see it
  • Making the best ad for them to see
  • Getting permission to contact them

WHERE TO ADVERTISE

• Find a platform where these four things are true
  • (1) I’ve used it and gotten value from it as a consumer so I have some idea how it works
    • Usually social media
    • So you can naturally format your ad to make it look like part of their content
      • E.g. an ad on Youtube should be in video format, not an image flyer
  • (2) I can target people on the platform interested in my stuff
    • E.g. if you sell to women between 25-45, you want to be able to exclude men so this is something that ideally, your platform should be able to do
      • There’s a higher percentage of the audience who’d be interested in the ad
      • Not paying for wasted eyeballs
  • (3) I know how to format ads specific to the platform
    • You want it to look like content so more people consume them
  • (4) I have the minimum amount of money to spend to place an ad
  • PRO TIP
    • Place ads where your competitors place ads (to start)
    • Since platforms often have different ad types (e.g. LinkedIn is newsfeed ads, Instagram have stories and feed, etc.), if you’re still starting out, look at the ad placement of other people in your space. If they can make it work, so can you. Don’t replicate, but model. Take notes from that.
  • Start with one platform that meets the four requirements. Start watching, listening, or reading ads on the platform as a first step to learning how to make one.
    • Look at ads that run the longest and have the most engagement. Look at how they hook, retain, and reward the audience. What offer are they making?
      • Check out a lot of those ads. What do they have in common? Try to understand the core values so when you make ads of your own, you can also model them and gain the same engagement

WHAT SHOULD MY AD SAY

Who to advertise to?

• Be specific for your audience: Specific is good
• Select within the platform itself
• Modern platforms have two ways to target an audience. You can use them separately or combine them
  • Hardest part of paid ads but when you get it right, you’re good.
    • If the lead magnet works on the right people, your ad will work really efficiently 
  • (1) Lookalike audience
    • Modern platforms can show your ad to an audience that is similar to, and much bigger than, a list (of warm outreach and cold outreach clients) you provide. This is called a lookalike audience
    • Upload their minimum list size to create a lookalike
    • Add warm outreach and cold outreach
  • (2) Target with factors of your choosing
    • These are filters pertaining to age, income, gender, interests, time, location, etc.
      • E.g. if only people with pets buy your product, then include ‘pets’ as an interest
  • Bring all your lead lists together in one place. Separate them by previous customers, warm outreach, and cold outreach
    • If the platform allows, use these lists in order of quality to create your lookalike audience
    • Add filters to further optimize list
    • If you don’t have a lookalike audience, just go straight to filters

What should be in my ad?

• • Call Out + Value + Call to Action (Hook. Retain. Reward) 

• Call out 

• • • • The hook to get them interested
      • “Need to get them to notice my ad”
      • Headline is the first sale
      • You need to nail the first five seconds
      • Make 30 different hooks and see which ones convert the best reach
        • Make ads and content based on that
      • If you don’t get them in the beginning, the rest of your ad doesn’t matter
    • E.g. labels, yes-questions, if-then statements, ridiculous results
      • Labels
        • Puts people into a group
        • “Hey are you a homeowner?”
        • They identify with this 
        • Can also be visually shown
          • E.g. if you’re aiming for people who want to change their lifestyle, show someone slumped on the couch eating pizza with trash all around them
      • Yes-questions
        • They should say “yes, that’s me.”
        • “Do you snore a lot?”
        • Implied yes, your target audience relates to the question
        • Can also be visually shown
          • A person tossing and turning in bed calls out people with sleep troubles
      • If-then statements
        • If they meet your conditions, then you help them make a decision
        • “If you like coffee, then you must visit the new café on 3rd street.”
        • Can also be visually shown
          • A landmark locals can be familiar with so they think ‘oh wait I live by here’ and they wait for the ‘then’
      • Ridiculous results
        • Bizarre, rare, or out of ordinary stuff someone would want
        • “The government is handing out thousand dollar checks to anyone who can answer these three questions.”
        • Can also be shown visually
          • Person working out once and then has insane muscles the ‘day after’ will garner attention
    • Use features that ‘stick out’ in the first few seconds
      • Could be the colours, sounds, movements, etc.
        • E.g. moving stuff gets more attention than still stuff
        • Attractive people are given more attention than non-attractive people
        • Bright colors draw more attention than muted colors

• Value 

• • • • What gets them to stay
      • “Need to get them interested in what I have to offer”
      • The best ads make the benefits look as big as possible and the costs look as small as possible
      • Should incorporate most (or all) of the following elements:
      • (1) Dream: Nightmare outcome 
        • Dream shows the maximum benefit you can achieve from using the thing you sell
        • Nightmare shows the worst possible hassles if they don’t go with your solution
      • (2) Perceived likelihood of achievement
        • Lower perceived risk of buying your product, emphasize the success of people who have bought it, and how what you have to offer will give them a better chance of success than what they currently do
          • Basically like reassurance
      • (3) Time delay
        • Shows how they’ll never get what they want at the time they want so your product/service steps in
        • How your product/service can get them where they want to be quicker
      • (4) Effort and sacrifice
        • Show them the amount of work and skill they’ll need to get the result without your solution (or that it might get them nowhere)
        • How easy attaining their goal with your product/service can be

• Call to action 

• • • Details the reward they get if they choose to take the next step
    • “Need to tell them what to do next”
    • Be clear, not clever
    • If your ad got them interested, the audience will have a huge motivation for a short period of time so take advantage of it. Tell them EXACTLY what to do next
      • “Click this button” 
      • “Call this number” 
      • “Reply with yes” 
      • “Go to this website”
    • Should be quick and easy

Assume the audience has no idea who you are, what you do, how it works, they’re in a rush, and they have 3rd grade education. – Alex Hormozi

SPECIFIC AD IDEAS FOR PHOTOGRAPHERS

Wedding photographers

WHERE TO ADVERTISE

• Social media platforms such as Instagram, Tiktok or Facebook
  • Gives the opportunity for you to showcase photography and visual aesthetic

WHO TO ADVERTISE TO

• Age Group:

Primary: 25-35 years old

• Most people in this age range are likely to be getting married, planning their weddings, or recently engaged.

Secondary: 22-40 years old

• This range covers younger couples planning early marriages and older couples who might be planning second weddings or later-life marriages.

1. Income Level:

(If you’re still starting out) Middle to Upper-Middle Income: Annual household income of $50,000 – $100,000+

• Couples with a comfortable disposable income who can afford professional wedding photography services.

High Income: Annual household income of $100,000+

• High-income individuals who are willing to spend more on premium wedding photography packages.

• Gender:

Primary Target: Women

• Women often take the lead in wedding planning and decision-making regarding wedding photography.

Secondary Target: Men

• Grooms-to-be who are involved in wedding planning.

• Relationship Status:

Engaged Couples

• Primary focus on couples who are engaged and actively planning their wedding.

Newlyweds

• Secondary focus on recently married couples who might be interested in additional photography services like honeymoon shoots or anniversary sessions.

• Interests:

Wedding, Wedding Planning and Inspiration

• Following wedding planning accounts, bridal magazines, and wedding blogs.

Engagement rings

• Indicates recent engagement.

Photography and Visual Arts

• Interest in photography, art, and visually appealing content.

Lifestyle and Luxury

• Interest in lifestyle, fashion, and luxury items, indicating a taste for high-quality services and products.

Social Media Activity

• Active on social media platforms like Instagram, Pinterest, and Facebook, where visual content is key.

• Geographic Location:

Local to your business area:

• Focus on couples within your service area or city.

Destination Weddings:

• Couples planning destination weddings who are looking for photographers willing to travel.

Sample Persona

(You can also make a sample persona of your ideal client and tailor it to that)

Example:

Persona: The Luxury Bride

Name: Isabella Montgomery

Age: 32

Occupation: CEO of a Fashion Tech Company

Annual Income: $450,000+

Location: New York City, NY

Relationship Status: Engaged

Wedding Vision: A lavish, opulent wedding at an exclusive venue with no expense spared. She envisions a blend of classic elegance and modern sophistication, with every detail meticulously planned and executed.

Interests:

• Luxury Lifestyle: Enjoys high-end fashion, gourmet dining, exclusive travel experiences, and luxury wellness retreats.
• Art and Culture: Passionate about contemporary art, frequenting galleries and museums, and supporting the arts community.
• Wedding Planning: Engaged with top-tier wedding planners, designers, and venues. Regularly follows luxury wedding blogs, magazines, and influencers.
• Social Media: Active on Instagram, sharing curated lifestyle content and following accounts related to high-end weddings and luxury brands.

Needs:

• High-End Photography: Seeking a photographer with a portfolio of luxury weddings, capable of capturing the grandeur and intricate details of her wedding.
• Customization: Desires a personalized approach with custom photo packages that reflect her unique style and vision.
• Discretion and Professionalism: Values a photographer who understands the importance of privacy and professionalism, ensuring a smooth and enjoyable experience.
• Attention to Detail: Prefers a photographer who can capture both grand moments and subtle, intimate details with equal finesse.
• Artistic Vision: Looking for a photographer who can provide artistic, magazine-quality images that tell a compelling story of her wedding day.

Marketing Channels:

• Instagram and Pinterest: Target ads showcasing luxury wedding photography, featuring images from high-end weddings and testimonials from similar clients.
• Luxury Wedding Blogs and Magazines: Advertise in publications like Vogue Weddings, Martha Stewart Weddings, and Harper’s Bazaar Bride.
• Exclusive Bridal Shows: Participate in high-end bridal shows and events to connect with potential clients in person.
• Collaborations with Luxury Brands: Partner with luxury wedding planners, venues, and designers to offer exclusive photography packages.

Example Caption for Instagram Ad:

“Elegance and opulence captured in every frame. Experience the art of luxury wedding photography with us. Book your consultation today and let’s create timeless memories together. #LuxuryWeddings #HighEndPhotography #ElegantCelebrations”

This persona helps tailor your marketing efforts to attract high-income brides who seek a luxurious and bespoke wedding photography experience.

WHAT YOUR AD COULD BE (AD IDEAS)

Post ideas on Instagram/Facebook

Carousel 1: The Luxury Experience

• Slide 1: A beautifully edited photo of the bride, showcasing your ability to capture elegance and sophistication.
• Slide 2: A portrait of the bride and groom.
• Slide 3: A stunning, full-frame image of a luxury wedding detail (e.g., a lavish floral arrangement, a designer gown, or a high-end venue).
• Slide 4: Close-up of intricate gown details
• Slide 5: .A behind-the-scenes shot of your team capturing the moment, emphasizing professionalism and expertise.
• Slide 6: A testimonial from a previous luxury bride, highlighting their satisfaction with your service.
• Slide 7: A call-to-action button linking to your luxury wedding package or contact form.

Caption: 

Carousel 2: The Perfect Moment

• Slide 1: Bride’s first look: “First Look Magic”
• Slide 2: Emotional vows exchange: “Vows and Emotions”
• Slide 3: First dance under the stars: “Dance of a Lifetime”
• Slide 4: Guest speech where the bride and groom’s reactions can be seen: “Love all around”

Caption: Capture Your Perfect Moments with Us

Carousel 3: Client Experience Journey

• Slide 1: Happy bride and groom: “Bride’s name and Groom’s name Wedding Journey”
• Slide 2: Initial consultation photo: “Personalized Consultations”
• Slide 3: Behind-the-scenes of a photoshoot: “Smooth Shoot Experience”
• Slide 4: Editing process: “Expert Editing”
• Slide 5: Final photo reveal: “Cherished Memories Delivered”

Caption:

Carousel 4: Why Choose Us?

• Slide 1: Photo of happy couple: “Expertise & Experience”
• Slide 2: Behind-the-scenes team shot: “Professional Team”
• Slide 3: Edited photo from wedding: “Memories preserved beautifully”
• Slide 4: Photo of luxury album: “High-Quality Deliverables”
• Slide 5: Testimonial quote: “Client Satisfaction”

Caption:

Carousel 5: Signature Shots

• Slide 1: Dramatic sunset couple shot: “Epic Sunsets”
• Slide 2: Black and white emotional moment: “Timeless Classics”
• Slide 3: Colorful celebration: “Vibrant Celebrations”
• Slide 4: Romantic night shot: “Enchanting Nights”

Caption: Book Your Signature Wedding Photos

Carousel 6: Exclusive Offers

• Slide 1: Luxury engagement shoot: “Engagement Sessions”
• Slide 2: Bridal portrait session: “Bridal Portraits”
• Slide 3: Wedding day package: “Full-Day Coverage”
• Slide 4: Same-day edit offer: “Same-Day Edits”

Caption: Exclusive Packages Available – Book Now

Reel ideas on Instagram

Reel 1: You ask, We deliver

• Concept: Create a visually stunning reel showcasing the epitome of luxury weddings.
• Content: First would be a clip of the bride describing what she wants for her wedding. Next, fast-paced montage of luxurious wedding details, from exquisite floral arrangements to breathtaking venues. Add your signature shots for a smooth transition.
• Music: Elegant and inspiring music that complements the visuals or something currently trending that fits the aesthetic. 

Caption: 

Reel 2: Transformation

Transformation:

• Concept: The transformation of a wedding day from plain to gorgeous
• Content: Start with a plain wedding venue. Transition to the same venue filled with beautiful decorations and the bride and groom. Clips of the bride and groom being happy and enjoying their day. Include clips of the guests and also some of you taking pictures.
• Text overlay: “Transform Your Wedding Day into a Work of Art”

Caption: Contact Us to Capture Your Perfect Day.

Reel 3: Highlights

• Concept: Highlight the best moments from previous weddings.
• Content: A series of clips from the different brides, grooms, and guests enjoying themselves. Include clips of the different venues and also – if applicable – unique services you offer like guests enjoying themselves at the photobooth. Try to add a clip of you showing the bride and groom some pictures straight from the camera and their reactions to it. 
• Text overlay: “Creating Memories That Last a Lifetime”

Caption: 

Reel 4: Interactive Q&A Session

• Concept: A short Q&A session answering common questions from brides.
• Context: Film a Q&A answering FAQs. Include clips of your work as visual examples.
• Text overlay: “Got Questions? We’ve Got Answers.”

Caption: Reach Out to Learn More.

Tiktok Video Ideas

Tiktok Video 1: The Extra Mile

• Concept: Show a series of clips that show you go the extra mile to get that perfect wedding photo.
• Content: Show clips of you setting up studio lighting, DIY-ing something broken for the shot, fixing the flowers, a second person blowing bubbles if the couple has a fun aesthetic, someone holding the veil up then running away so it looks gorgeous in photos, you hyping up your clients to get them comfortable in the pictures, etc. 
  • Follow-up content idea would be to show them the finished results of the pictures
• Text overlay: “Why should we hire you?” “Us:” or “POV I’m your wedding photographer”