How to Outsource 80% of Your Social Media (And Post Daily Without Doing It All Yourself)
I hired video editors for $5 per video and got 70K followers in 4 months. (See: hire a video editor. (See: hire a video editor online.)) Here’s the exact workflow.
Most people think posting daily means doing everything themselves, scripting, filming, editing, captioning, uploading. That’s a full-time job on top of your full-time job. But it doesn’t have to be. The system I built lets me show up on social media every single day while spending less than two hours a week on it. This is how you outsource your social media and actually get it done.
Why You Need to Outsource
Let’s do the math. If creating and editing content takes you 3 hours per day, that’s 90 hours per month. (See: AI content creation system.) At $100 per hour (a conservative estimate of what your time is worth as a business owner), you’re spending $9,000 worth of your time every month on something a skilled editor can do for $5 per video.
That’s not a hustle problem. That’s a systems problem. The moment I realised my time had a value, and that editing wasn’t the highest use of it, everything changed. You don’t need to work harder. You need to work on the right things.
Outsourcing isn’t laziness. It’s leverage. It’s the difference between building a business and being self-employed.
The Workflow
Here’s the exact step-by-step system I use, and teach inside the outsourcing course:
- Record a voice memo (10–15 minutes, anywhere, on your phone). Don’t script it. Don’t overthink it. Just talk about one topic you know well. This is your raw content. The hook, the value, the story. It’s all there in your voice.
- Upload to Google Drive or FromSmash.com. Both work perfectly for large video files. Your editor gets a download link instantly.
- Editor downloads, edits using the viral formula. They know the format, hook in 3 seconds, captions, b-roll if needed, music, pacing. This is all trained using the free course at the video editing training.
- You review in 10 minutes. Watch it back. Approve it or leave a quick voice note with feedback. Most of the time, round one is good to go.
- Editor posts, or you do (takes 2 minutes). Add your caption, hashtags, and you’re live. Some of my editors handle posting entirely. Your call.
That’s it. Five steps. One voice memo from you, and a finished video goes live on your page. Daily content without the daily grind.
Where to Find Editors
My go-to source is OnlineJobs.ph, a job board specifically for Philippines-based remote workers. You’ll find experienced video editors charging $3–8 per short-form video. The talent pool is massive, the work ethic is exceptional, and the time zone difference actually works in your favour. You send the file before bed, it’s edited by morning.
Post a simple job listing describing what you need: short-form video editing (Reels/TikTok), style examples, turnaround time, and your budget. You’ll get applications within hours. Interview two or three, run a paid test edit, and hire the one who nails your style.
How to Train Your Editor
This is the part most people skip, and then wonder why the content doesn’t feel right. Training your editor is the most important investment you make in this system.
The easiest way to do it? Send them to the free video editing course at /video-editing/. It walks through the exact viral formula, hooks, pacing, captions, music selection, and structure, so your editor learns the system that already works, not just random editing techniques.
On top of that, share 5–10 of your best-performing videos as style references. Tell them what you like about each one. The more specific you are upfront, the less revision you’ll need later.
What to Pay
Here’s what the market looks like for quality editing:
- Short-form video (Reels, TikToks, Shorts): $3–8 per video
- Long-form content (YouTube, 10+ minute videos): $15–30 per video
If you’re posting one short-form video per day, your monthly editing bill is roughly $90–$240. Compare that to the $9,000 in your own time. The math doesn’t lie.
Start with a rate you’re comfortable with and increase it as your editor proves their reliability and quality. Loyalty matters, when you find someone good, treat them well and keep them.
The 4-Hour Work Week Principle
Tim Ferriss got this right: the goal isn’t to work hard. It’s to work on what only you can do. You are the face of your brand. You are the voice, the strategy, the vision. But you don’t need to be the one trimming silences and adding captions at 11pm.
Work ON your business, not IN it. Every hour you spend editing is an hour you didn’t spend selling, connecting, creating, or growing. The people who scale fastest are the ones who delegate the fastest.
This system, one voice memo, one trained editor, one daily post, is what running a content machine looks like. You show up. The machine runs.
Ready to Build Your Outsourcing System?
Get the full workflow inside the Inside Outsourcing course, completely free. I walk through everything: hiring, training, SOPs, scripts, and how to manage a team of editors remotely.
And if you want to make sure your editor knows exactly how to edit for virality, send them to the free Video Editing course first.
Want to build this system with direct help? Book a free call here and let’s map it out together.
Frequently Asked Questions
How much does it cost to outsource social media video editing?
Short-form videos (60-90 seconds for Instagram Reels): $3-8 per video with Philippines-based editors from OnlineJobs. (See: content calendar for Instagram.)ph. Long-form (5-15 min YouTube videos): $15-30 per video. A monthly retainer for daily posting (30 videos/month): $150-400 depending on complexity and editor experience.
Where can I find affordable video editors for social media?
OnlineJobs.ph is the best source for Philippines-based editors at $3-8 per short-form video. Upwork has vetted options at higher cost. Instagram is also underrated, post that you’re hiring and editors often DM you directly. Always run a paid test project before committing to any editor.
How do you train a video editor to match your style?
Send them your 5 best-performing posts as examples and explain specifically what you like about each. Send them to sameyeam.info/video-editing/ for free training on the viral formula. Do one test video together with detailed feedback before giving them independence.
How long does outsourcing social media take to set up?
Expect 2-4 weeks to find, test, and onboard an editor who matches your style. The first month will involve more feedback rounds than usual. By month 2, a good editor should be producing content that needs minimal revision.